Facebook Tests Split News Feed

As if indie authors needed another challenge.

Nicholas C. Rossis

Facebook book marketing | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo by http://offers.hubspot.com/science-of-facebook-marketing

As many of you have realized, Facebook has been making it progressively harder to share non-paid content. Usually, only a tiny percentage of your friends and followers (around 2 to 5%) sees whatever it is you’re posting–unless you pay a small fee to have it appear on people’s timelines. Now, Facebook is considering splitting its News Feed in two, as The Independent reports.

The company has confirmed that it is trying out the idea of dividing the site in order to separate commercial posts and pages from personal news.

Normally, Facebook’s News Feed wraps up a host of information from different sources, putting posts from pages with millions of followers alongside those from people’s friends and relatives. Under the test, these will now be split apart, meaning that pages will be put into a separate feed that people will have to actively click through

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